The Street Marketing is a tool that in recent years is being implemented with great success in Europe and the U.S.. It consists of carrying promotion, communication actions and campaigns in urban areas or in commercial spaces using techniques not controlled by media companies, in order to generate greater impact and a more direct approach with consumers.
It aims to make an experience to consumers in their own habitat and can be very effective, allowing us to interact with our target audience (target) and achieved great notoriety.
The key in this type of marketing activities is that there is a planned strategy in terms of objectives, in terms of value of the site or the product, that message connect with the target, depending on their interests and how they are exposed to both online and conventional media, that the message has a value proposition or benefit for them, and finally, be creative and reach the receptor in an original and witty.
ingenuity means bringing the consumer to understand that you own and how you account. Achieved, the impact not only on who sees the action, but also extends the circle of influence in which the person moves, which will make itself prosumer (consumer advocate). In addition to capturing the attention of consumers, this includes same time, to capture the attention of opinion leaders and get them to write or generate "stories" about the idea parallel to produce the greatest possible impact.
Policy Implementation in
The bombardment of political messages is constant, and voters we have become increasingly immune to the saturation of communication. This has led to unconventional techniques, accompanied by the tools that provides marketing, sometimes they can attract a great attention to a proposal or candidate without the need to spend large amounts in conventional media. It is not always necessary make excessive investments of money in a campaign or political action to create closeness, convey an idea or sell a candidate.
Social Application
A command of actors make people feel in their own skin Alzheimer's disease
Business Application Red Bull
performs an action for a period of just over 20 seconds in the middle of Times Square. Its originality and showmanship ensure viral intenet recording.
